One of the six pitfalls when selecting new ventures is lack of venture uniqueness. The potential investor that George is seeking has referred to his operation as a “me too pizzeria” and is predicting his demise. Pizza is sold through chain stores (Pizza Hut, Papa John’s, Little Cesar’s etc.) small independent shops and some grocery stores. It is a proven product and does not come with a very high sticker price. Is there any truth to the potential investor’s comment? Is the lack of uniqueness going to hurt George’s chances of success?
Uniqueness is not the only factor that needs to be considered when evaluating the feasibility of a new venture. Using the feasibility criteria approach analyze George’s proposed new venture. Given that there is very limited information presented, your analysis may consist of the questions that need to be answered to make a determination of the ventures success.
In addition to the uniqueness feature, what other critical factors is George overlooking? Identify and describe three, and give your recommendations for what to do about them.
You are strongly encouraged to perform additional research to supplement your analysis (above and beyond the assignment details). Using the course materials as references will be considered additional research.
Your paper should be 12 font, Times New Roman, double spaced. To cite your sources please use APA formatting. The paper should be a minimum of 3 pages (not including cover sheet, table of contents and reference page-if all provided). This assignment is due at the end of Week 4. Any submission past the due date will receive an automatic 15% deduction.