How has the role of the strategic planner changed over the past several decades? What new skills will be essential for the strategic planner?
How does the scanning process create a “window” to the external environment? How does the window concept help in understanding organizations and the types of information they produce?
Using the questions listed in Exhibit 2-8 (p. 68), as your basis discuss strategic assumptions and how you would respond to them in a strategic planning assessment.